MX Player

Brief

Cricket Next is a leading App in the Indian Sub-continent that strives to deliver live news and score to Cricket lovers. The campaign model with Cricket Next was to increase user base by installing apps.

What We Did!

We targeted only sports lovers and set the audience to 80% males and 20% females in major metro cities. The traffic distribution was set to only mobile android and the ad placements that were employed for this campaign included Mobile Browser Newsfeed, In-app native and OEM Push Notification.

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Results:

We delivered 800 streams daily with an average monthly delivery of 17,089 users. The percentage of Loyal users per install was a spectacular 47.59%.