MX Player

Brief

Cricket Next is a leading App in the Indian Sub-continent that strives to deliver live news and score to Cricket lovers. The campaign model with Cricket Next was to increase user base by installing apps.​

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What We Did!

We targeted only sports lovers and set the audience to 80% males and 20% females in major metro cities. The traffic distribution was set to only mobile android and the ad placements that were employed for this campaign included Mobile Browser Newsfeed, In-app native and OEM Push Notification.

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Results:

We delivered 800 streams daily with an average monthly delivery of 17,089 users. The percentage of Loyal users per install was a spectacular 47.59%.