Wynk is an Indian brand offering music in 14 domestic languages with 3 billion-plus monthly streams on the app. The objective of the campaign was to captivate new user's attention for at least 120 seconds and control the bounce rate to be under 50%.
What We Did!
We ensured 65%-70% of the campaign focuses on a set of audience that comes under the age group of 21yrs -41 yrs where the gender distribution was committed with 6-:40 ratio pan India. The traffic distribution was set to both mobile & desktop devices with multiple ad placements were employed for this campaign.
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We delivered 500,000 Impression per day with an average session duration of 3 minutes for Mobile and 5 Minutes for desktop by where 85% of listeners were new users.